Challenge: Axios International is a company that transforms conventional health care by adapting a strategic and inclusive approach. Its innovative tools expand access to health strategies and treatment through affordable options and facilitates and accelerates disease diagnosis, and monitoring adherence to treatment. Given the wide geographical scope of work which covers Africa, Asia, Latin America, Middle East and Europe and its commitment to innovative and quality coverage Axios' wanted to position itself as the most reputed advocate and thought leader in Healthcare. Axios wanted a communications strategy with a robust social media campaign as one of the pathways of enhancing its position in the healthcare sector .
Execution; By developing a social media strategy around four pillars of increased visibility, advocacy, partnerships and collaborations we developed a content strategy to create content from real life experiences of patients and clients, making content socially inclusive and focusing on the positive benefits of transformative services offered by Axios. I work with the marketing staff at Axios to provide content optimization, technical editing, and design under the strategic guidelines. Our work has been instrumental in increasing social media engagement and visibility for the brand.
