The Challenge
Goodfolks' vision is to provide home grown products to the local and global markets while helping to uplift the small scale businesses creating the products. The brand identity had to focus on its good values while maintaining a visual image that's on par with international level brands.
Execution
The branding encapsulates the cheerful and playful vibe of the brand while the different shapes and sizes of the type and the different use of colours are a reflection that Good Folks is inclusive of everyone, no matter what the differences may be.
The Packaging follows the cheerful and friendly nature of the brand while using limited colours to highlight the products within.
