The Challenge
“Goodfolks” as a platform that provides marketing outreach and support for registration and branding to the expanding Micro, Small, and Medium Enterprise sector wanted an innovative and inclusive brand identity that also reflected their specific values of “0” tolerance of child labour, sustainable use of natural resources, and adherence to the principles and standards of inclusion, non-discrimination and decent work.
Execution
The branding encapsulates the cheerful and playful vibe of the brand while the different shapes and sizes of the type and the different use of colours are a reflection that Good Folks is inclusive of everyone, no matter what the differences may be.
The uneven edges of the Typography, as well as the elements around the logo, are a representation of the natural sourcing of materials and sustainable ethos of the brand.
