Challenge
In 2021, Unilever Sri Lanka wanted to market Hellman’s mayonnaise through retail outlets and its online platform “Ustore.” As a long-established condiment brand associated with the deli food culture, Hellmann’s mayonnaise has evolved as a distinct brand identity. It not only has strict brand guidelines but has translated concepts of sustainability to sourcing ingredients through the supply chain and in using recycled material for packaging. Therefore, the launch of the product to the Sri Lankan market had to stay faithful to its brand identity but also adapt to Sri Lankan consumer behavior.
Execution
As a member of a team responsible for the launch, I developed social media posts adhering to its strict brand guidelines. Working within the scope of the brand guidelines meant that I had to work in close collaboration with the client and use existing resource material effectively within a limited budget.
