Challenge
Gilimale Waluawe, an ancestral manor house converted to a guest house that served pilgrims to the shrine at Adams Peak and nature lovers, wanted to reposition itself as a center that offers a unique hospitality experience drawing from its regional cultural heritage and natural environment. The brand strategy, brand identity, and social media strategy had to capture the very essence of a lifestyle committed to conservation and preservation.
Execution
The strategy was to create social media under the three pillars of the manor house (walawwa), sustainability, and regional culture and heritage. I created a mood board for the photographer to give direction on the style and mood of the brand for social media content.
