Branding, Packaging &
Digital Communication
The Challenge
Goodfolks' vision is to provide home grown products to the local and global markets while helping to uplift the small scale businesses creating the products. The brand identity had to focus on its good values while maintaining a visual image that's on par with international level brands.
Branding continued
Packaging & Digital Communication
Execution
The branding encapsulates the cheerful and playful vibe of the brand while the different shapes and sizes of the type and the different use of colours are a reflection that Good Folks is inclusive of everyone, no matter what the differences may be.
The uneven edges of the Typography, as well as the elements around the logo, are a representation of the natural sourcing of materials and sustainable ethos of the brand.
Branding, Packaging &
Digital Communication
The Packaging follows the cheerful and friendly nature of the brand while using limited colours to highlight the products within.
