Challenge
Summer Explorers is a husband and wife partnership that provides a range of outdoor experiences in camping, hiking, kayaking, cycling, and food to local and international tourists. They wanted to rebrand and reposition themselves as a safe, reliable, and informed service provider with a strong focus on inclusivity and sustainability. Their new focus was on segments such as Agro tourists, Bird watchers, Adventure tourists, and international tourists interested in local culture.
Execution
I created a brand identity that is playful, and adventurous through a vibrant colour pallet and bold typography. I developed icons for the main concepts of the brand. The eye for exploration, the compass for guiding skills and icons for kayaking, camping, cycling, hiking and food experiences. These rendered a colourful but symbolic canvas for the brand.
